In 2022, approximately 60 million UK consumers are expected to buy from eCommerce stores than physical shops. The number of non-digital buyers has been decreasing since the COVID-19 pandemic hit. Online sales rose to a whopping rate of 47 per cent as a result, leaving a minority of non-digital buyers.
Whilst this is a boost made by the pandemic, the online retail industry is still expected to grow in the coming years as UK consumers now prefer making purchases online, most especially through smartphones. Nowadays, most transactions happen on mobile, with tablets the least used.
This is why eCommerce businesses should put more effort into their mobile platforms and make them more search engine optimization (SEO) friendly. Online consumers tend to provide more positive feedbacks on and return to SEO-mobile friendly sites.
The key is to give users the best mobile experience, regardless of if they use iPhone or Android. E-commerce businesses’ conversion rates mainly depend on how SEO-friendly their site is. If their site works properly on any of these smartphones, a higher number of consumers are more likely to purchase.
How to Check if Your Site Is Mobile-Friendly
Before making any changes to your platform, check first if your platform is mobile-friendly. One way is to use Google’s mobile page testing tool. Enter your page’s URL and press “Test URL.” Using Google Search Console makes the testing easier as it gives a mobile usability report. You can learn more about how to make your website mobile friendly.
The testing tool categorise the URLs of your site based on their issues. Knowing the issues beforehand, you will know which parts you will need to focus on your site. Take a look at certain areas you might need to upgrade in your platform.
Design
Your platform’s design should be responsive regardless of what device your audience uses, which means they should be able to conveniently view and scroll through your pages in a mobile. Maintaining a desktop-view site, even when viewed on mobile, will need the audience to zoom in and out of your website just to read the information.
Scrolling and clicking any elements on your page should be thumb-friendly too as the audience generally scroll through their smartphones using their thumbs. Make sure that the fonts you apply are readable too, given that smart phones have smaller screens. You can choose to enlarge the font size or make it bold.
Lastly, a convenient call to action (CTA) helps secure the deal. A CTA that consumers can easily find and navigate through paves the way to conversion. CTAs should be big enough to stand out from the page, which users can just easily click.
An inefficient design drives plenty of customers away. Ensuring your platform’s design is responsive allows you to offer a high-quality user experience; thus, a higher likelihood of them remaining on your site and being converted toward sales.
Pop-Ups
Pop-ups may be a very effective way to draw user’s attention to respond the way you intend them to foodiesfact, such as downloading your content or accepting newsletters or emails. Many companies use this strategy to get their audience to view the information they want to share.
Using pop-ups may be helpful but they’re something you should use correctly as they are the most common issues amongst mobile platforms. Pop-ups should not take up too much space on the screen as some users may not understand how to remove them, causing them to leave your site instead.
Make sure you don’t use too many pop-ups to not drive the audience away. Only use them on vital parts and see to it that they have a prominent “X” mark at the top every time. Take note to use them sparingly and cautiously. Basic introduction to web development would really help to make your websites mobile friendly.
Navigation Bar
The navigation bar is one of the most important parts of any site. Confusing navigation bars leave users frustrated, prompting them to leave the site immediately. One of the most commonly used techniques for creating mobile-friendly navigation bars is the hamburger menu.
A hamburger menu displays three lines at the top of the page with drop downs in them, leading to different pages users may want to visit. This technique allows you to present a clean and convenient navigation bar for users to locate easily information.
Title Tags and Meta Descriptions
Title tags are the first information users see in search results, covering what your page is generally about, whilst meta descriptions are a brief additional information of the page; basically igadgetnow, a page preview that helps users determine if such page answers their query.
These two will largely determine if the audience will click on your page or listings on the search results or not. If you want to drive more traffic to your site, you will want to optimise your title tags and meta descriptions igadgetnewstoday.
Your title tags should use your keywords and be descriptive and informative enough. Moreover, the shorter and more descriptive your meta description is, the more likely your audience will visit your site.
Local Keywords
To find local businesses near them, users commonly search “where can I buy,” “open now,” or “near me” keywords. This trend has increased in the past few years, as users are starting to look for local businesses in their vicinity, which is why you should start using this technique as well newspinup.
Apply these local keywords to your site too so you would more frequently appear in search results. For example, the longtail keywords “café shop in Bolton, Manchester” will make your site appear in the search results when people look for café shops in the city.
After testing the mobile friendliness of your site, any of these might be applicable. If you want to increase traffic to your site and get more sales conversion, it’s high time you upgrade your mobile site. Legend DigiTech is here to help make your mobile site more appealing to the audience.
