As a B2B lead generation specialist, you’ll find it easier than ever to generate leads because it’s integrated with your CRM.”

Every professional service business has the same goal – to get more clients.

LinkedIn is an essential part of any modern-day marketing strategy, yet many businesses aren’t taking advantage of this fantastic resource. It’s easy to see why. Over 300 million people on LinkedIn, which means there is a tremendous amount of competition for any given prospect. This can leave many wondering if their efforts on LinkedIn are so worth it.

In this article, we will show you how to create a LinkedIn automation strategy that will get you more leads than ever.

1) Optimize your profile

One of the best ways to generate leads through LinkedIn is to ensure your profile is optimized for search. This means filling out all relevant sections and using keywords that people would use to find your services.

You can also use LinkedIn’s Advanced Search feature to find prospects based on factors such as company size, job title, or location. This can be a great way to target specific prospects who are most likely interested in your services.

2) Use sponsored content

Sponsored content is a great way to reach prospects on LinkedIn who are actively looking for business services. This type of advertising is affordable, highly targeted to your audience, and quickly generates leads.

Make sure your company page is fully optimized first to get the most out of sponsored content. Then work CLOSELY with the content provider to choose content that will be appealing to your target market.

3) Post updates

LinkedIn has a news feed for a reason! Using their status update feature lets you connect with prospects through relevant industry tips or educational posts that keep your business at the top of your mind.

4) Comment on other people’s updates

This is another excellent way to stay fresh in current prospects’ minds and engage potential clients. Make sure the comments you post are thoughtful and relevant to the conversation.

5) Use LinkedIn groups

LinkedIn groups offer a great way to connect with potential clients interested in your industry or services. By joining relevant groups and actively participating in discussions, you can introduce yourself to potential leads and start building relationships.

6) Use LinkedIn ads

LinkedIn Ads are a great way to reach potential clients who are not already connected with you on LinkedIn. These ads appear as sponsored content in the news feed and can be targeted based on factors such as company size, location, or job title.

7) Utilize LinkedIn Sales Navigator

Sales Navigator is a paid tool offered by LinkedIn that allows you to find prospects and track their interactions with your company. This tool can be handy for sales reps looking to connect with potential clients.

8) Automate your LinkedIn tasks

Several tools allow you to automate specific tasks on LinkedIn. This can be a great way to save time and stay organized while you’re prospecting. Some popular tools include Hootsuite, Sprout Social, and SalesforceIQ.

With these tips, you should be well on your way to generating more leads through LinkedIn! Remember, it’s essential to keep your LinkedIn profile up to date, post relevant updates, and engage with potential clients. You’ll start seeing more leads coming in from this valuable resource if you can do this.

9) Post updates to your status feed

Posting relevant content to your status feed is a great way to stay fresh in current and potential clients’ minds. This keeps your business top of mind and lets people know what services and sales offers you have available. Plus, it’s free!

10) Comment on other people’s posts

By commenting on other relevant professionals’ posts, you’re an opportunity for them to see your name and learn more about your business. This is a great way to start building relationships with potential clients.


This article has provided some great tips for generating leads on LinkedIn. By following these steps, you will get more leads and start building relationships with potential clients. If all of this still seems challenging, or you want help getting started with a LinkedIn strategy, let us know! Our team is ready and waiting to work CLOSELY with you to build the perfect customized plan for your business needs.


Comments are closed.