This article demonstrates how popular online streaming services surpass traditional media. Global subscriptions to SVOD internet streaming services reached 1.2 billion in 2021, predicted to increase by over 400 million over the next six years.

The streaming services available to members include Netflix, Hulu, HBO Max, Disney+ (See how you can take a quick start with login/begin), and Amazon Prime Video, among many others. These services offer consumers the ability to stream material from the comfort of their own homes and have become indispensable to how people consume media.

According to the Los Angeles Times, the number of global streaming service customers will surpass 1 billion for the first time in 2020. There are still certain disadvantages to watching movies via streaming as opposed to a traditional theatre, but streaming services are now at the forefront of media and entertainment.

One of Condon’s favorite aspects of streaming services is the option to create a personalized collection of TV series and movies. She stated that this functionality, plus the personalized recommendations provided by many platforms based on a user’s viewing history, made discovering new content much simpler and more pleasurable.

Many consumers are abandoning cable TV subscriptions that cost $100 or more per month in favor of streaming services like Netflix, which cost as little as $10 per month.

Additionally, people are migrating to mobile platforms. According to a 2015 estimate by Cisco, mobile platforms utilized 6.1 exabytes of data in 2016, which is anticipated to increase to 9.6 exabytes in 2017 and 15.4 exabytes in 2018.

An increasing number of people are choosing to cut the cord and seek alternatives to cable TV, which means that clever media producers have some genuinely intriguing opportunities to investigate. Here are five reasons why video streaming is growing in popularity.

If you are also curious as to why streaming services such as Disney Plus, Netflix, and HBO Max TV Shows are so popular, you will discover the explanation here. These are some of the reasons why online streaming services are so popular:

1. Simplicity of Use

As cable television’s adhere to a programming schedule, you have little control over what to watch. Even before the day begins, cable television stations have already planned their entire day’s programming. Therefore, the audience will have no choice but to wait for the appointed time of their favorite performance.

The advantage of streaming platforms is that you have greater control over the shows you view. Using Netflix’s technology stack as an example, everyone may enjoy a smooth user experience. Unlike cable TV, you may pause and play whenever you want, load shows faster, and even replay a specific portion of the film.

Because of this, Netflix and other streaming platforms are gaining consumers. With its user-friendly features, even the younger generation may enjoy it.

2. Availability of all movies and television programs

At a time, consumers could not find all their desired movies and television series in one location. No longer must you visit many stores to find your favorite movies and television series. These internet portals supply audiences with a vast selection of movies and television programs. Search for the title of the chosen film or television show, and you may immediately begin viewing it. Due to the availability of such an extensive selection, these services are top-rated.

3. Compatibility with equipment

Regarding customer experience, another reason why an increasing number of people are migrating to streaming platforms is that it gives audiences more options to watch regardless of where they are, at any time of day, and on whatever device they like.

Cable television does not offer as many viewing options compared to streaming services. In reality, you may only watch your favorite shows on your television. And if you need to go out or conduct a few errands, you have no choice but to switch off and continue with your activities, preventing you from finishing the show.

But with most streaming services, you can view a program on your chosen device. And the best part is that it can be consumed anywhere. As long as you have a reliable internet connection, you may watch it from anywhere at home or while traveling.

4. It’s Reasonable

The bottom-dollar represents the bottom line. Although ease, scalability, and personalization are essential drivers of the trend toward alternatives to cable TV, most cost-conscious consumers choose to cut the cord to save money.

The streaming video and online entertainment trend confront the video production industry with both problems and opportunities. Those willing to adapt by responding to these developments and following the trend will enhance their position inside current markets and expand their reach beyond their current capabilities.

Our Media Schools in Florida, Colorado, Ohio, and Illinois instruct students on how to track and adapt to these trends as they develop. This places graduates of our video production programs in a leadership position upon completion of their coursework.

5. More Freedom

Because cable television channels already have a set of programming, it is difficult always to tune in and wait for your favorite show. And if you need to go to the restroom, answer a phone call, open the door, etc., you cannot pause the video. Therefore, you have little choice but to miss some of the show’s intricacies.

With streaming services, though, you have greater freedom. On the streaming platform, you have complete control over when you view your favorite movie or television series. It only needs to load it.

And if you need to attend to urgent business, you won’t have to worry about missing any of the show’s elements or scenes because you can watch it whenever you like. And if you no longer wish to watch, you can stop it, switch off the television, and return to it when you’re ready.


With most streaming providers, however, you may watch programs without interruptions. Therefore, you can watch your favorite program uninterruptedly for longer.

However, not all streaming sites are advertisement-free. Peacock, for example, offers advertisements depending on the package you select. The good news is that you have other comparable outlets, including Apple TV+, HBO Max, HBO Max, Amazon Prime, and Hulu.

The number of cable TC users is decreasing as more and more people move to stream options. Nevertheless, you cannot blame others because streaming services offer superior options and services when compared to previous methods.


Leave A Reply